A creative collective
Project
Leviathan Productions
Leviathan is a new, independent production company focusing on telling Jewish stories through television and film.
Pono developed a visual identity system that spoke to the heritage and mission of the company in a sophisticated and subtle way. “Leviathan,” a mythical sea serpent that appears several times in the Hebrew Bible, represents strength, mystery, and the profound power of legend. We created a visual identity that incorporated this symbolism through the beauty of the sea and the power of storytelling to convey the company’s roots and mission.
The Leviathan logo mark features curls of a wave and was designed as a modern take on the historically ornate, oversized drop cap letters you find at the beginning of a story.
Leviathan logos
Highlights from the Leviathan visual brand guide
Leviathan color palette, inspired by the namesake origins
Embossed logo closeup
Business cards
Social media profile graphics
Landing page
Lisa, Lauren, and Paul asked probing and thoughtful questions and carefully listened to our often ambiguous answers. The resulting logo and brand identity they created for us perfectly express the unique qualities of our company. It’s beautiful, elegant and powerful. We plan to continue our relationship with Pono, and collaborate with them on many more projects.”
